operations · Shipped — running in production

Review response engine

Auto-draft on-voice responses to Google + Yelp + niche review sites. Human review + post.

What it does

Monitors Google Business, Yelp, Trustpilot, Capterra, G2, and niche review sites for your brands. Drafts responses in your voice for both positive (warm, brief) and negative (constructive, accountable) reviews. You approve + post — we never auto-post in your name.

Inputs

Brand voice document. Review-site logins (or read-only API keys). Approval workflow.

Outputs

Daily queue of new reviews with drafted responses. Approval interface in Slack or web.

Cost per run

~$0.40 per review response drafted.

Models used

Claude Sonnet for response drafting. Sentiment classification via custom model.

Best for

Multi-location services and brands with high review volume. Brands where review-response timeliness affects ranking (Google Business especially).

Not for

Brands with very low review volume (manual is fine). Brands where the founder's voice is the brand and only the founder should reply.

Common questions

Does Google penalize templated responses?

Yes — generic 'Thanks for your review!' replies don't help ranking. This skill drafts specific responses referencing the review's content, which is what Google's review-engagement signal looks for.