analytics · Shipped — running in production

Deal flow watcher (sales pipeline early warning)

Watches your CRM pipeline for stalled deals, deal slippage, and at-risk forecasts. Alerts before quarter-end surprises.

What it does

Hourly scan of your CRM (HubSpot, Pipedrive, Close, Salesforce). Detects: deals that haven't moved in 14+ days, deals slipping past close date, weighted-pipeline shortfall vs quarter goal, single-thread risk (deal that has only one champion contact). Posts a daily morning brief to Slack with at-risk deals + suggested next-action per deal.

Inputs

CRM API key. Quarterly goal. Stage definitions + expected days-per-stage benchmarks.

Outputs

Daily Slack pipeline-risk digest. Per-deal next-action suggestions. End-of-quarter forecast confidence.

Cost per run

~$0.40 per deal monitored per week.

Models used

Claude Haiku for stage classification + risk scoring. Claude Sonnet for next-action drafting.

Best for

B2B sales teams with 20+ active deals. Founders selling deals themselves who don't want to live in the CRM.

Not for

Transactional B2C sales (no pipeline to monitor). Pre-PMF brands without enough deals to pattern-match.

Common questions

Does it auto-update deals or just alert?

By default, alert-only — you take the action. Optionally auto-tags deals at risk and adds a CRM note, but the human still drives next steps.